Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon.
During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and future of digital transformation and innovation. I also was treated to a tour of BBVA’s open innovation center in the heart of Madrid.
Following my presentation, I was asked to share my thoughts on the state and future of innovation and digital transformation. I added some spice to flavor to the discussion by also explaining why I believe digital transformation is a human story.
I wanted to share the conversation with you here. I hope it helps you!
Brian Solis
Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design.
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